Industrial / Limpeza Institucionalvoltar
In the wake of many infectious diseases, growing awareness of hand hygiene has been driving the market for industrial and institutional (I&I) hand care products in the United States. Moreover, sales of professional use hand care products surpass other professional cleaning chemicals, such as floor care and hard surface cleaners, growing at 3.6% in 2015 to nearly $1.5 billion at the end-user level, finds the recently published Industrial and Institutional Hand Care: U.S. Market Analysis and Opportunities report by global market research and management consulting firm Kline. Hospitals are the largest end-use segment of hand care products, as well as the fastest growing segment, driven by the need to prevent the spread of germs.
The market for janitorial cleaning chemicals in Europe, which until recently was flat to declining, posted modest growth of 1.6% in 2014, according to Kline’s recently published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities. Improving economies, end users’ preferences for multipurpose product features, and the need to maintain clean and germ-free facilities contribute to the market’s growth.